Belgian record producer and DJ, Lost Frequencies got an overwhelming response from an audience of 45,000 for his remix of 'Kesariya’ which was played for the very first time at the annual Sunburn Festival in Goa on 30th December 2022. Sony Music, in association with Lost Frequencies, has launched the full version of this remix of Kesariya, due to popular demand.
Played at the festival for the first time, the crowd went gaga over the Lost Frequencies’ remix of the beloved Bollywood track, Kesariya. Key EDM accounts like EMDLI, Indian Ravers, and others appreciated the remix over Instagram. It has already gone viral on social media with different culture accounts posting performance reels too.
Speaking on the success of the track, Lost Frequencies said, " I've enjoyed nothing more than performing for my Indian friends. Since I was performing in India, I thought it would be fun to surprise everyone a little bit by playing a remix of Kesariya. I wasn't sure how people would respond to this remix, but the audience’s reaction has definitely taken me by surprise! The audience love we received for the track from day one has pushed us to release the full version. I hope to get more love for this track.”
Sharing his thoughts on the launch of the remix, composer Pritam Da added, “Kesariya has won hearts globally and the Remix by Lost Frequencies being released on audience demand is an absolute delight, which tells me people are in love with the song. The remix is already creating a trend over social media, and I hope the audience will shower their love on the full version and make it a huge success globally.”
Speaking on the launch of Kesariya Remix, Rajat Kakar, managing director of Sony Music, said, “We, at Sony Music, are very happy to announce the launch of Kesariya Remix in association with Lost Frequencies. Sony Music has always strived to deliver the best to its audience. Hence, we’re taking the word of the people to our hearts and launching this amazing track.”
Adding to it, MD of Sony Music Benelux, Toon Martens said, "What a pleasure it has been to work with our colleagues in India on the release of the Lost Frequencies remix of the popular ‘Kesariya’. Felix debuted the remix at Sunburn during his show just ahead of New Year’s eve with an overwhelmingly positive response. The remix is testament to what can be achieved when new avenues are explored through collaborations between different markets. We look forward to the release tomorrow – the beginning of something magical. "
At the song's release, Sunburn CEO Karan Singh said, "Sunburn has never failed to entertain its audience; and it is not just a festival, it’s a vibe that the people enjoy and love. Lost Frequencies made Sunburn Goa 2022 an unforgettable event with a masterpiece like Kesariya Remix. We are grateful for the surprise he planned for the people at Sunburn, and I am proud to say that Kesariya Remix was born at our Festival”
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